Writing

I write to inform and inspire. Explore and expose. Share and shed. Celebrate. Live.
And I am beyond grateful my vocation involves telling stories about
the extraordinary people and places on this planet.
 
 
 

 

 

Essays & Books

 
Even off the clock I write. Mostly to figure out who I am, who I want to be, and how to connect more deeply with topics close to my heart.
 
 
100 Things To Do In Rochester Before You Die
From the obvious to the obscure…Rochester’s premier guidebook!
 

 

 
Bonnie
 
Climbing Out: An Adventure in Rediscovering Life After Loss
[work-in-progress]
A narrative nonfiction account of a two-time cancer survivor who decides to climb Mount Kilimanjaro after the sudden death of her husband.
 
M is for Mindfulness graphic
 
M is for Mindful
A children’s book that pairs inspiring verses with vibrant, nature-based paintings to help cultivate self-awareness, compassion, respect for diversity, and other practices that shape the way we think and live.
 

 

 

Journalism

 
The assignment could be to profile the aftermath of a horrific accident (been there) or attend a party hosted by nudists (done that). Doesn’t matter. What does are the details. I use them carefully and with a strong voice to give every story focus, context and meaning.
 
 
 
 
 

Business & Marketing

 
It’s not what you say, it’s how you say it. I use the right tone to send the right message to the right people. Services include:
 
Copywriting (web content, press releases, brochures): Brand awareness and loyalty starts with a clear, creative concept about why you’re passionate about what you do – and why your customers should be too. I craft succinct promotional messages that inform and influence target audiences while remaining honest, responsible and true to your vision. 

 

Proofreading: Unintentional mistakes can jeopardize your credibility, no matter what industry you’re in. No one wants to risk losing a sale or potential agent because of a few misspelled words. I have a keen eye that quickly catches grammatical and punctuation errors and can help protect your professional image.
Blogging: A blog lets you tell your story on your own terms and engage with your audience on a deeper level. It establishes you as knowledgeable and trustworthy and has become a standard marketing strategy for boosting search engine optimization. I write catchy, compelling blog copy that captures your voice and message and makes you stand out. 
 
Brochure samples: University of Rochester, Rocky Greco